I've got a bit of an electronics hobby and my favorite place to buy cool things is SparkFun.com. Now, they've given me yet another reason to love them:

They're giving away up to $100 in free stuff (you pay shipping) on Jan 7, 2010.

More details are available at http://www.sparkfun.com/commerce/news.php?id=305 but this works out to a $100 discount running for a few hours or up to a maximum dollar value. I'll certainly be trying to get some gadgetry but even if I miss out this just proves how awesome of a company they are.